Instagram purposefully lacks a "Regram" button to promote original sharing, but it's easing up on that philosophy when it comes to Stories. Instagram now confirms to TechCrunch that it's testing an option that lets you share public feed posts from other users to your Story. This could let you add commentary and overlaid stickers to a meme, celebrity post or even a friend's photo. For users whose lives aren't so interesting, resharing could give them something to post.
Instagram confirmed the test and TechCrunch sent it a screenshot posted byZachary Shakked. The company tells us "We're always testing ways to make it easier to share any moment with friends on Instagram." The feature is currently only testing with a small percentage of users, but it seems like a sensible addition that I bet will get rolled out further.
For privacy, users with public accounts can go to their Settings to turn off the ability for others to reshare their posts. Even if you don't have the reshare option yet, you can still find the privacy setting now. Then again, people could still just screenshot their posts. In fact, this was such a common activity that it likely encouraged Instagram to formalize it with resharing. Instagram was rumored to be testing a Regram button for sharing feed posts back to the feed, but that appears to have been false, or at least never rolled out.
Tagging friends in memes and posts has become one of Instagram's most popular emergent behaviors. Those long comment threads of people's handles weren't that useful though, so Instagram made it simple to send someone else's post as a Direct message. The new test expands that idea from private sharing to close friends into broadcasting.
In Instagram, soon there will be a payment function with which you can buy goods and services. The novelty already works for a limited number of users: they need to enter credit card details and add a pincode for additional protection. By integrating with an external application for payment, users can, for example, deposit a deposit for a place in a restaurant.
The ability to make reservations and make pre-orders is valid for a limited number of businesses that have an agreement with Instagram.
Users will not need to leave the application and this means that they will spend more time scrolling the tape in which there is an advertisement. Also, this will increase the number of "impulsive purchases", because the client does not have to go to another website and enter additional data.
Instagram is already a popular place for promotion - many channel authors offer subscribers goods that can be paid using a credit card or various electronic payment systems (for example, Apple Pay). The ability to tie a purchase card to a social network account, in this context, looks like a logical step.
On Thursday, Instagram announced that it's implementing new changes to its algorithm. The changes will prioritize newer posts in your feed, hopefully reducing the number of old posts that appear when you open up the app.
Back in 2016, Instagram changed the way its algorithm worked so the app's primary feed functioned closer to Facebook's non-chronological flow of information. People basically lost their minds when that happened. Today, Instagram is crediting feedback from users for provoking the latest tweaks. The company wrote on its blog:
Based on your feedback, we're also making changes to ensure that newer posts are more likely to appear first in feed. With these changes, your feed will feel more fresh, and you won't miss the moments you care about. So if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.
The lesson here, apparently, is that complaining a lot online can led to positive change. Great job internet. Instagram's announcement post also mentions that it's currently testing a "New Posts" button that takes you directly to the latest posts in your feed.
Instagram hints that more changes are coming down the line, but no longer immediately seeing four-day old photos when opening up the app seems like a good start.
It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know what makes an engaging headline?
To help answer this question we analyzed 100 million article headlines. We have set out below our findings from the research including the:
While there is no magic formula for creating a viral or popular headline, there are many lessons we can learn to improve our content engagement. We shared our findings with a number of content experts to reflect on the implications of the research for writers. We have included their expert thoughts and advice at the end of this post. We have also included a section on how you can analyze headlines yourself using BuzzSumo.
Note: This research looks at the most shared headlines on Facebook and Twitter which tend to be dominated by major publishers and consumer content. Thus the insights will be particularly interesting for publishers. We are undertaking separate research on engaging headlines for business to business content which we will publish later this year.
Facebook is ending its short-lived (and misguided) experiment with the alternative news feed feature called "Explore."
In a blog post today, Facebook had of news feed Adam Mosseri wrote:
We constantly try out new features, design changes and ranking updates to understand how we can make Facebook better for everyone. Some of these changes—like Reactions, Live Video, and GIFs— work well and go on to become globally available. Others don't and we drop them. Today, we're ending one of those tests: the Explore Feed.
The Explore Feed was a trial response to consistent feedback we received from people over the past year who said they want to see more from friends and family in News Feed. The idea was to create a version of Facebook with two different News Feeds: one as a dedicated place with posts from friends and family and another as a dedicated place for posts from Pages.
Whatever the intention, the response from Facebook users was decidedly… "meh." The split news feed rolled out in six countries as a trial bubble, and it sunk like a lead balloon.
As Mosseri wrote, "You gave us our answer: People don't want two separate feeds. In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn't actually help them connect more with friends and family."
The product formally launched last October as an option for U.S. users to find additional news and entertainment from Pages that aren't in a users' news feed.
As we wrote at the time:
The overall goal, of course, is to increase users' time-on-site (or time-in-app, if on mobile). This allows Facebook to serve more ads in between the content, in videos and elsewhere. Effectively, it's a second-tier News Feed that Facebook could monetize.
At this time, however, the feed doesn't appear to include advertising. (At least no ads appeared in tests after scrolling down for a good minute or so).
Mosseri noted (and as most publishers are painfully aware) Facebook made significant changes to its algorithm earlier this year that have already been used to privilege posts from friends and family.
"We think our recent changes to News Feed that prioritize meaningful social interactions better address the feedback we heard from people who said they want to see more from friends and family. Those changes mean less public content in News Feed like posts from businesses, brands, and media," Mosseri wrote.
It's worth noting that the product wasn't the only thing that folks had problems with. Users in the countries that saw their news feeds split said they didn't receive important information that they needed after the change took effect, and that they had no idea what the hell was going on with their feeds.
Mosseri acknowledged that Facebook has learned its lesson from that blunder, as well, and will try to provide better communication on changes it's making to its core product in the future.
The changes and their implementation are examples of what is being recognized as a broad tone-deafness and ignorance of the ways in which changes to a platform used by over 1 billion people are received.
Nations of users should not be social experiments or unwitting A/B testers in the grand design of new products by any company.
Perhaps that's a lesson that Facebook can like and share.
Twitter today is publicly launching its "Bookmarks" feature, which has been in testing since late last year, following the company's HackWeek project dubbed #SaveForLater. A desire to save content for later reading is something people have asked for because of how much news circulates across Twitter, often including links to longer articles you don't have time to read in the moment, and an increased desire for privacy around their saves.
Twitter users sometimes found it uncomfortable to use the Favorite button for saving tweets because of the nature of the tweet's content.
Shaped like a heart, the button indicates a positive sentiment – and that's not always the case. There are often times when you need to later return to a tweet, without signaling that you like or support the content it includes.
Facebook, too, had grappled with a similar problem around its "Like" button. Though users asked for a Dislike option, the social network instead eventually rolled out emoticons for other sentiments, like anger, sadness, laughter, and love, to complement the "Like."
Twitter, of course, doesn't need to complcate its product with sentiment buttons, but it did need a way to save things you don't "love."
Another issue with using Twitter's Favorite button is that the action is made public.
The original poster is alerted that you've liked their tweet, your favorite itself is visible to anyone on Twitter who interacts with that tweet, and your list of Favorites is accessible to everyone from your Twitter profile.
The public nature of Favorites has caused problems for some high-profile Twitter users in the past – like when Melania Trump favorited a tweet that seems to imply she hated her husband (perhaps accidentally); or when other high-profile individuals – like Harry Styles or Ted Cruz – had favorited a Trump.
Twitter users have worked around the problem of not having a way to privately save tweets by doing things like DM'ing tweets to themselves, saving them in Notepad, emailing them, opening them in a new tab, and other tricks.
Starting today, they'll no longer need to resort to this hacks, because bookmarked tweets are only saved privately.
To use the feature, you'll click on a new "share" icon that's found to the right of the Favorite (heart) button. From here, you'll have the option to share the tweet in a variety of ways – including by bookmarking it, DM'ing it, or via other methods – as had been previously available through the top-right dropdown menu.
When you want to view your saved tweets, you'll tap your Profile icon to reveal the menu where the Bookmarks list will be found alongside other options like Twitter Lists and Moments.
Bookmarks are rolling out globally today on Twitter for iOS and Android, Twitter Lite, and mobile.twitter.com.
usinesses expect metrics to give them a clear understanding of the outcomes that matter most. And as our principles outline, we're always improving our marketing solutions and investing in what works best for people. That's why we're making two updates to Page Insights to help businesses better understand how their Pages are performing.
Businesses use the reach metric in Page Insights to see how many people their posts reach. For Pages, we've historically calculated reach based on how many times a post was delivered in News Feed. And for paid ads, we use a stricter definition that only counts reach once a post enters a person's screen.
We reviously announced this change, and starting Monday, we will update how we measure organic reach of Pages to be more consistent with the way we calculate reach for ads. This is a change in the way that we measure reach, not a change in News Feed distribution, and other engagement metrics will remain the same. This will provide Page owners with a more precise measurement of their audience and offer a more consistent measurement methodology across both our paid and organic reach reporting. Since this is stricter reporting, some Pages may see lower reach figures than before.
We know some marketers may rely on the previous metric for their own reporting, so over the next few months we will continue to provide the old reach metric alongside the new one in the Page Insights overview section and in the Page Insights API and export.
We know businesses want simple and quick access to their Page reporting. That's why we're redesigning Page Insights to make it easier to find the most important information at a glance, on mobile. With this redesign, we'll put the most commonly used metrics up top which include:
The goal of these updates is to make the insights businesses care most about more easily accessible. For example, a Page owner can use the redesigned Page Insights to create a new post based off previous posts that have gained the most traction, or create new ad campaigns reaching people in their most engaged demographic. So far, Page owners testing the redesign have found the updated Page Insights to be more valuable than the old version. So we're rolling out the updated Page Insights globally today on iOS and Android.
We'll continue exploring ways we can improve Page Insights to help businesses see and understand the results that matter most to them.
Facebook is talking about expanding its TV-like service, Watch, into a rival to Google's YouTube by opening the platform to more individual creators, according to several people familiar with the plans. This would increase the amount of long-form video content that Facebook can sell ads against, and could reverse a decline in the time users are spending on the site.
Facebook wants to allow more people to create their own shows on Watch, according to three media agencies who asked they remain anonymous because the conversations are private. Instead of buying rights to these shows, however, Facebook wants to create a system where creators can upload their shows for free, then earn a cut of the revenue from ads placed on that content — similar to how YouTube pays its online creators. Another source with knowledge of the situation said Facebook's ultimate goal is to create a sustainable ad-supported video platform, where it won't have to pay for the majority of content.
Creators are hungry for other video platforms that can earn them more revenue after YouTube made it harder to earn advertising money on its platform. Amazon has also talked to advertising agencies about creating more ad-supported video initiatives.
More broadly, the move continues Watch's encroachment into YouTube's territory. Currently not everyone on Watch makes advertising revenue. Facebook pays some media, production companies and creators for rights for their shows, ranging from $10,000 to $500,000 per episode depending on the length and exclusivity, according to four companies who have Watch deals. Some shows are uploaded for free on a "partner" basis.
Stories are a relatively new format of Instagram. This photo and video, which disappear after 24 hours. They can be interesting for seven reasons:
Stories are much easier to fall into the recommendations section than other content. It's enough to put the geom-tag and the actual hashtag so that the story is likely to fall into the recommendations. And this gives new accounts opportunities for free promotion.
The stories last only 24 hours, and then disappear without a trace. As a result, it seems to users that if they do not watch the video now, they may miss something important.
The stories are shown to all of your subscribers. Unlike constant content, and in the case of permanent content, the algorithm decides whether to show it to your subscribers or not.
The stories show not only the number of views of each material, but also gives a list of users who watched them.Yes, stories disappear, but you can always fix them in the "Current" section on your page.
Stories have more editing capabilities than regular content. You can add stickers, text, pictures, weather and much more.In stories, you can put a link if your account has more than 10,000 subscribers.
Instagram is testing a new "Type" feature within Stories for users to share text-based messages as an alternative to photos or video, as reported by The Next Web. Though this was originally spotted last December among users in Japan, it's now appearing for select groups in Europe, as well.
The feature appears as a separate option at the bottom of the screen when within Stories, alongside the other usual options like Boomerang and Live. Once Type is selected, you can write and choose different options for the background and font.
The feature is not very different from what can already be done in Instagram. In order to achieve the same thing now, just snap a pic, click on the pen tool at the top, select a color, and then press and hold on the screen to create a blank surface to write on. Additionally, in the new implementation, it appears the default background is a bright ombré, giving it the flair of Facebook statuses with colorful backdrops. Mashable says users will also have the option of using a photo for the background. Creating a shortcut to share text-based content within Stories is a useful tool that caters to something people already do on the platform, just with an extra step or two. It's unclear if Instagram will be rolling Type out in a more widespread manner.
WABetaInfo has a more extensive report on Type, which also divulges another feature Instagram is testing: screenshot notifications. According to the report, some users are seeing a new alert pop up after taking a screenshot that says, "The next time you take a screenshot of a story, the person who posted it will be notified."