The monthly number of active advertisers in Instagram has exceeded 1 million. This is reported in the company's blog.
Over the past six months, this figure has more than doubled. In September 2016, it was 500 thousand.
Representatives of the service also reported that more than 8 million companies connected business profiles for their pages in Instagram. Russia along with the US, Brazil, Indonesia and the United Kingdom was among the countries with the largest number of business profiles.
80% of Instagram users around the world are subscribed to the brands' pages on the platform. Over the past month, more than 120 million users of the service were looking for posts related to some business, or subscribed to brand accounts.
In the near future Instagram intends to actively develop business profiles to promote communication between users and brands on the platform.
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