Facebook has announced the international rollout of Facebook Watch, its video destination for episodic content, which first launched in the U.S. a year ago this month. The social media giant said Wednesday that the VOD service would be "available everywhere" from Thursday, giving publishers and content creators a worldwide market for their videos.
"With the global launch of Watch, we are supporting publishers and creators globally in two critical areas: helping them to make money from their videos on Facebook and better understand how their content is performing," the company said in a statement.
The company said it had lowered the threshold for publishers and creators to be eligible to make money from their videos. Those creating three-minute videos that have 10,000 followers, generate more than 30,000 one-minute views within a two-month period, or meet Facebook's monetization eligibility standards would qualify.
Fidji Simo, Facebook's head of video, said: "This is a really important moment for us. It's been a year of real progress for Watch. Every month, more than 50 million people in the U.S. come to Watch, and the total time spent has increased 14 times since the start of 2018."
Simo said it had taken a year for the service to launch internationally as the company wanted to beta test in one market first. She also said Facebook wanted to expand its Ad Breaks service at the same time as the international launch, to ensure that partners had a way to monetize their content.
Henick said the company would support "a wide range of video content from around the world," including subtitling already-existing content on the platform. "In terms of broader strategy, we will look to fund shows with global appeal," he said, adding that Facebook expected to work with a variety of producers on scripted programming, from traditional media producers like Endemol Shine to independent content creators.
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