In June, the social network Facebook for the first time bypassed the attendance of VKontakte in Ukraine. This is reported by ain.ua, with reference to the data of the annual Internet audience survey conducted by Factum Group Ukraine.
Until recently the leading social network among Ukrainian users was VKontakte, and Facebook hardly got into the top 5, now VKontakte occupies the fourth line of the rating on the average daily share and the eighth - by coverage. Such a collapse occurred after the imposition of sanctions against Russian companies.
The dynamics of the Russian social networks in June showed a sharp drop in coverage: by 26 percentage points in the VKontakte and 21 at the Odnoklassniki. As a result, despite the fact that the audience of Facebook has grown by only 5 percentage points since April, a severe drop in the coverage of other networks has allowed it to come first. It is not necessary to say that the audience of VKontakte and Odnoklassniki completely switched to Facebook. A sharp decrease in the audience is observed in the Russian search services Yandex and Mail.Ru.
Let's remind, on June, 1 the company Mail.ru Group has closed its Ukrainian division, underlining that against the background of sanctions, the work of the company's representative office in the Ukrainian market is meaningless. And on June 2, the work of the Ukrainian offices of Yandex in Kiev and Odessa was discontinued.
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