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Instagram launched testing of paid subscriptions

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Instagram has officially launched testing of the subscriptions feature, announced the head of the social network, Adam Mosseri. For now, it is available to a small group of American bloggers.

Analysts have noticed that Instagram has been working on implementing a new feature since November. On the application page in the AppStore, in the "In-App Purchases" section, a set of products "Instagram Subscriptions" appeared then. Now 10 US content creators can test the feature.

Instagram added three types of subscriptions:

  • Stories - exclusive access to content in stories;

  • Lives - bloggers will be able to limit the audience of live broadcasts;

  • Badges - virtual badges received by subscribers that will be displayed in the comments under posts.

Content creators can choose from eight subscription rates ranging from $0.99 to $99.99 per month.

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