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UpSocial website redesign and improvement

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The prerequisites for the Upsocial website redesign have been brewing for a long time. The main ones are suboptimal metrics, outdated design, unobvious site structure. In addition, the company has planned a transition to a new engine. Several tens of thousands of people of various directions participated in the project: product managers, UX researchers, developers, analysts, testers and others (in fact, not tens of thousands, but several people :)

acquisition metrics
Just a clever picture, never mind.

The mobile version of the site has become more convenient and loads faster. Improved user account and order history. As a result of our work, the site has a completely new UX / UI. It has become modern, mobile and stylish.

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